THE CELEBRITY

Celebrity figures invade the dream lives in the dullness of us, incoming from WIFI zones and boredom channels. The slick images of glamour lay claim to our delicate private spaces, our individual inner worlds, lodging there like squatters, spreading the virus of appearances. The gleam of the celebrity figure is what used to be the bauble in the child’s hand that fascinated and then was relinquished. What the child has discarded, the adult now absorbs through the media, marketed by the celebrity and their environment. There must be a constant bombardment in order for the celebrity to be successful in their quest, which is desirability. It is important that the child’s mind in the adult remain engaged. The celebrity is salesperson as well as product, which ultimately serves to establish the sanctity of the system of the marketplace and the vaunted appraisal of its goods.

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